What To Do If Your Dental Marketing Promotion Bombs!

If you've ever had a dental marketing promotion bomb, then don't worry. There are 4 things you can do to turn that bomb into a winner.

Read this short article to discover how.

4 Things You Can Do If Your Dental Marketing Promotion Bombs:

1. Don't Throw In The Towel!

Would you quit dental school if you failed an exam? No way. You'd look at that exam. Learn from your mistakes. And do better on the next exam. Same goes for your marketing. Look for what you can do to your campaign to turn it into a winner. A great way to do this is to study the elements of successful direct response advertising.

2. What's Your Offer?

One of the most important parts of any dental marketing piece is your offer. What are you offering your prospect? The more irresistible you make your offer... the better. So, "pump up" your offer (or change it entirely) and then look at your results.

3. Are You Unique?

You do not need to have swinging gorillas in your marketing. But you do need to say something... and offer something... unique. Otherwise, your prospect has no way of distinguishing you from the 15 other dentists sending them stuff too.

4. Who Are You Targeting?

Another important aspect of successful marketing is who you are selling too? Especially if you want to sell high-end cosmetic procedures. Truth is, I'd rather market to 300 qualified prospects that fit every criteria for buying, than 20,000 neighborhood folks who I have no knowledge of. Figure out who your perfect prospect is. And then, target these people like a pit bull on a chicken wing.

So, to review...

...if you discover your dental marketing promotion bombed, then make a few slight adjustments... based on this 4-step "checklist"... and you'll be on your way to turning things around.

If you're sick and tired of hearing the same-old-stuff from dental marketing "gurus" then mosey on over to...

http://www.DentalMarketingDynamite.com to get your a free e-book titled, "The 7 Reasons Why This Dental Marketing Ad Is A Big Fat Waste of Money!"

In this free e-book, I critique a dentist's ad, pointing out the 7 glaring errors this ad makes. And I re-write this ad to show you exactly what must be in your next dental marketing promotion.

If you enjoy getting the most "bang for your marketing bucks", then you'll want to read this free e-book right away!