Dental Marketing Promotion Aimed At Women on February 4th!

Ever heard of a gal by the name of Betty Friedan?

If not, don't worry. I'd never heard of Betty either, until I did a little research. As it turns out, Betty Friedan founded the organization N.O.W. Ever heard of this group?

The National Organization for Women! It just so happens that Betty was born on February 4, 1921... and... this is a great opportunity for you to get new patients into your dental practice.

Let me explain:

You see, this may seem hard to believe but women still make most of the everyday buying decisions.

What this means is this:

If the kids get sick, 9 times out of 10 it's the woman who finds a pediatrician. If the dog needs a check-up, once again statistics say that the woman finds a vet.

And...

The Same Goes For Finding A Dentist!

Matter of fact, I'll bet $20 bucks that your 'perfect prospect is female.

I'm not suggesting you don't have male patients. But, I'll bet a majority of your patients are women.

And you should... Do Whatever It Takes To Cater To And Serve WOMEN!

Does this mean you neglect men? No it doesn't. Does it mean that target all of your marketing towards women? Not it doesn't. But when you have a day like February 4th (which is a big day for women)...there is nothing wrong with running a special focused on the ladies.

For example...

"Attention Ladies: Would You Like To Be Pampered and Spoiled on February 4th By A Massage Therapist...A Master Chef... and... A Dentist?"

And your copy could tell a story about Betty Friedan.

How much hard work Betty spent promoting rights for women.

And, how you want to celebrate all the women in (your neighborhood) by giving them a __________.

Maybe you team up with a local massage clinic and a restaurant, and giveaway FREE massages, food and dental exams. There are endless ways you can make something like this "work". You just have to get creative, and be willing to have a little fun.

If you're sick and tired of hearing the same-old-stuff from dental marketing "gurus" then mosey on over to... http://www.DentalMarketingDynamite.com to get your a free e-book titled, "6 Ways To Skyrocket Your Dental Practice Profits!" In this free e-book, you'll get 6 "ready to go" dental marketing campaigns you can have up-and-running in the blink of an eye.

What To Do If Your Dental Marketing Promotion Bombs!

If you've ever had a dental marketing promotion bomb, then don't worry. There are 4 things you can do to turn that bomb into a winner.

Read this short article to discover how.

4 Things You Can Do If Your Dental Marketing Promotion Bombs:

1. Don't Throw In The Towel!

Would you quit dental school if you failed an exam? No way. You'd look at that exam. Learn from your mistakes. And do better on the next exam. Same goes for your marketing. Look for what you can do to your campaign to turn it into a winner. A great way to do this is to study the elements of successful direct response advertising.

2. What's Your Offer?

One of the most important parts of any dental marketing piece is your offer. What are you offering your prospect? The more irresistible you make your offer... the better. So, "pump up" your offer (or change it entirely) and then look at your results.

3. Are You Unique?

You do not need to have swinging gorillas in your marketing. But you do need to say something... and offer something... unique. Otherwise, your prospect has no way of distinguishing you from the 15 other dentists sending them stuff too.

4. Who Are You Targeting?

Another important aspect of successful marketing is who you are selling too? Especially if you want to sell high-end cosmetic procedures. Truth is, I'd rather market to 300 qualified prospects that fit every criteria for buying, than 20,000 neighborhood folks who I have no knowledge of. Figure out who your perfect prospect is. And then, target these people like a pit bull on a chicken wing.

So, to review...

...if you discover your dental marketing promotion bombed, then make a few slight adjustments... based on this 4-step "checklist"... and you'll be on your way to turning things around.

If you're sick and tired of hearing the same-old-stuff from dental marketing "gurus" then mosey on over to...

http://www.DentalMarketingDynamite.com to get your a free e-book titled, "The 7 Reasons Why This Dental Marketing Ad Is A Big Fat Waste of Money!"

In this free e-book, I critique a dentist's ad, pointing out the 7 glaring errors this ad makes. And I re-write this ad to show you exactly what must be in your next dental marketing promotion.

If you enjoy getting the most "bang for your marketing bucks", then you'll want to read this free e-book right away!